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advantages of sales promotion ppt

Companies all over the world universally accepted this fact. Due to the diversity of the market, the importance of sales promotion has increased tremendously. These include: Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). If you continue browsing the site, you agree to the use of cookies on this website. Encourages customers to trial a product or switch brands. Taking 25 percent off the price of a good without altering its benefits increases the customer's perception of value. Disadvantages of sales promotion: Sales effect may only be short-term. Sales Tips and Tricks – Close More Deals and Make Tons of Money in 2020, - Closing your sales deals is the final step in the selling process. Some sales promotions are aimed at consumers. 1. 1. Personal selling refers to oral presentation in conversation (by a salesperson) with one or more prospective customers for the purpose of marketing sales. It helps and supports the salesman in selling the products. The more targeted your campaigns, the more successful they are likely to be. SALES PROMOTION Sales promotion acts as a bridge between advertising and personal selling. Specific Objectives. World's Best PowerPoint Templates - CrystalGraphics offers more PowerPoint templates than anyone else in the world, with over 4 million to choose from. Advantages of Sales Promotion Sales promotions have a significant effect on the behaviour of consumers and trades people. Sales promotions are short-term incentives to encourage purchase or sale of a product or service. Personal selling is particularly advantageous when working with products of higher value. Now customize the name of a clipboard to store your clips. Winner of the Standing Ovation Award for “Best PowerPoint Templates” from Presentations Magazine. It's FREE! The PowerPoint PPT presentation: "Sales Promotion and Personal Selling" is the property of its rightful owner. Sales Promotion; 2 Sales Promotion A direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objective of creating an immediate sale. 1. Sales volume is increased by advertising. SMART LEARNING WAY The primary benefit of sales promotions is that they induce customer traffic and sales by offering a lower price and better value proposition. Remote learning solution for Lockdown 2021: Ready-to-use tutor2u Online Courses Learn more › Sales have not been good friends for many corporate organizations. “Short term incentives offered to customers toencourage buying.” Its aim is to inform, to persuade and to remind. While sales promotion is a powerful and effective method to produce immediate short term positive results, it is not a cure for a bad product or bad advertising. They are all artistically enhanced with visually stunning color, shadow and lighting effects. Here are more tactical sales presentation ideas to steal for your own use: Tactic #1: Use logos and testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation. From major pros, it is worth noting the possibility to increase customer’s awareness and loyalty to your store as well as boost its sales and the overall visibility of a brand. If so, share your PPT presentation slides online with PowerShow.com. Clipping is a handy way to collect important slides you want to go back to later. • It is particularly effective in product trial and unplanned purchases. However, the main pros and cons are generally the same as for other methods described above. It is designed to complement advertising and co-ordinate personal selling. The main advantages and disadvantages of sales promotion are: Advantages of sales promotion: Effective at achieving a quick boost to sales. Sales Promotion (con t) Trade Promotions Slotting Allowances Buying Allowances Trade Shows and Conventions Sales Incentives Consumer Sales ... - ... and caring about their problems, paying attention to details, and following ... How often do you share personal information about yourself with others. One of the biggest aims and advantages of sales promotion is that it helps boost the sales of a company. Retailer undertakes promotion of products by giving publicity and advertisement in … I am sure you have never come across a sales training company’s story like this. Advertising is considered multi-dimensional. Consumer’s knowledge about the product is increased by advertising. Or use it to find and download high-quality how-to PowerPoint ppt presentations with illustrated or animated slides that will teach you how to do something new, also for free. Sales PowerPoint Presentation Template. Tools and Techniques of Sales Promotion Sales Promotion Tools and Techniques – Consumer Promotion Tools, Trade Promotion Tools and Business Promotion Tools 1. Bettie Carmack - Tips To Successful Selling. Our new CrystalGraphics Chart and Diagram Slides for PowerPoint is a collection of over 1000 impressively designed data-driven chart and editable diagram s guaranteed to impress any audience. Sales Promotion. Some large companies have also begun to appoint sales promotion managers to handle miscellaneous promotional tools. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. To attract new customers and retain existing one. 4. Whether your application is business, how-to, education, medicine, school, church, sales, marketing, online training or just for fun, PowerShow.com is a great resource. SALES PROMOTIONOBJECTIVES: To increase brand awareness. Samples – Small quantity, sometimes free of cost or sometimes at minimum price, sent door to door personally or through mails or with other products etc. Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. - Sales training means to prepare the sales workforce to meet all challenges arise in sales, to cope with all situations, improve selling and presentations skills and get command on how to close the deals effectively. 2. The sales team works very hard to build up the sales deal. An effective sales promotion uses imagery, effective copy, and logic to appeal to the needs, values, and emotions of your target audience, and invites them to purchase your products or … Promotion stimulates self-development and creates interest in the job. • Sales promotion acts as a competitive weapon by providing an extra incentive for the target audience to purchase or support one brand over another. Customers may come to expect or anticipate further promotions . This is a consumer focused promotional activity and hence can be called as consumer sales promotions. Promotions differ from advertising in that advertising offers reasons to buy, while promotions offer incentives to buy. Sales promotion is a coordinating activity between sales, advertising, research & public relations efforts & they reduce the resistance at the point of sales. Example – if an E-commerce website gives 10% discount on its products, then it wants the consumers to make the best of this deal. This type of marketing communication is highly effective at changing consumer response at the time of purchase. Contact Yatharth Marketing Solutions, India's Top Rated Sales Training Company, - You must have read multiple Sales training company’s stories. See our User Agreement and Privacy Policy. “Short term incentives offered to customers toencourage buying.” Its aim is to inform, to persuade and to remind. For example, giving a rebate by a car manufacturer to the tune of 12,000/- for a limited period of time. Winner of the Standing Ovation Award for “Best PowerPoint Templates” from Presentations Magazine. It offers following comparative advantages (merits): 1. Such promotions can bring in more profits for the manufacturers because they permit price discrimination. For best flats sales in Coimbatore - http://pristinemart.in/apartments-in-coimbatore, Introduction to Personal Selling and Direct Marketing. Marketers often use this type of communication in the maturity stage of the product life cycle to spur renewed interest and to remind consumers of the product. You can buy sales PowerPoint presentation templates one at a time from GraphicRiver. In addition to this, it is used for variety of purposes. These are referred to as the promotional mix of the company, and include different tools like advertising, personal selling, public relations, sales promotion, direct marketing and corporate image.. 1-1) Sales force goes to the customer Inside salespeople contact by mail, tele-marketing; internet Customers come to, Introduction to Sales and Distribution Management. - Approaches to Personal Selling. These are referred to as the promotional mix of the company, and include different tools like advertising, personal selling, public relations, sales promotion, direct marketing and corporate image.. They'll give your presentations a professional, memorable appearance - the kind of sophisticated look that today's audiences expect. Sales promotion is thus a part of promotion, and is restricted to direct inducements on a short-term basis given to consumers or trade so as to stimulate purchases of products and services. 4. To maintain sales of seasonal products. Contently — How to Build A Strong Bridge, Brick By Brick. Sales promotions are short-term incentives to encourage purchase or sale of a product or service. Many of them are also animated. You should do your research on the prospect and have all the figures and stats at your fingertips. It gives extra incentive to the customer to make a purchase. 3. The major sales promotion advantages are briefly explained below: Getting New Customers for Existing Product: Every organization strives to acquire more customers for their existing products. Sales promotion helps to remove the consumer’s dissatisfaction about a particular product and manufacturer. Mihir Shah then took a leading step and started Yatharth Marketing Solutions- A customized product-based Sales training company. Personal selling is the most important ingredient in the promotion mix. To know in detail visit this, https://www.yatharthmarketing.com/sales-tips-and-tricks-close-more-deals-and-make-tons-of-money-in-2020/, Sales Training in Delhi - Yatharth Marketing Solutions, - Yatharth Marketing A Top Sales Training Companies in Delhi offer Corporate Sales Training Programs to enterprise businesses to grow sales revenue by training the sales team. Sales promotions are short-term incentives to buy products. 6. Sales promotions that cause customers to flock to your store and encourage some to become regular consumers, are the building blocks of business success. Let’s now say that there are three shirts … Advantage: Convey More Information. Or use it to upload your own PowerPoint slides so you can share them with your teachers, class, students, bosses, employees, customers, potential investors or the world. You can convey more information with personal selling than with other forms of promotion, like advertising. Advertising helps the consumer to […] Benefits of direct marketing. Advantages of Sales Promotion. Sales promotions can be announced over free channels like social media, email, or your website; or they can be the focal point of your paid advertising campaigns such as with LinkedIn ads or Google Ads. Advertising is the most important tool in the marketing of products and services. Sales promotion has proved as a powerful tool for increasing sales volume. To know more visit, https://www.yatharthmarketing.com/sales-training-company.html, - Title: Advertising and Promotion Author: Nina McGuffin/Jim Bower Last modified by: rashad Created Date: 5/28/1995 4:36:04 PM Document presentation format, Why Storytelling Is Becoming The #1 Sales Skill To Master. The job of the organization is to extend incentives at the right time so that new customers are attracted to the existing products. Get your aspired apartments in Coimbatore through verifying our flats listings. ... New To Sales? It can also be targeted to achieve specific objectives, such as increasing repeat … Rebate: It refers to a product being sold at special prices, less than the original price for a limited & … Sales Promotion Prepared By: - Vivek Sharma Roll No. To know how you can convert every sale lead to a sales deal, here are a few steps you can follow. It stimulates positive attitudes toward the product. Right Promotional Strategies are helpful to boost your sales and profits with in the wink of eyes. 5. So the selling agent can get instant feedback from the prospective buyer. This refers to products that have a certain lifespan, as well as things that do not. Boasting an impressive range of designs, they will support your presentations with inspiring background photos or videos that support your themes, set the right mood, enhance your credibility and inspire your audiences. If the sale deal is not closed then it can demotivate the Sales team. What is Sales Promotion? The dealers are also given detailed information about the process of manufacture so that they can answer customer queries more efficiently. It helps marketers to realize a variety of objectives. SALES PROMOTIONOBJECTIVES: To increase brand awareness. 24. Corporate organizations had tried all the tricks to improve business. See our Privacy Policy and User Agreement for details. It helps in a number of marketing activities. 2. The right ad mix brings customers in without over spending. Title: Sales Promotion 1 Lecture 16. Make an inquiry today for Sales Training in Delhi. PowerShow.com is a leading presentation/slideshow sharing website. Sales promotions are discounts such as coupons, sales and giveaways. - Bettie Carmack is a professional sales and marketing consultant who very well guided people in the field of sales and marketing. To meet the challenge of competition. Advertising, on the other hand, is any paid form of non- personal presentation and promotion of ideas, goods and services. That's all free as well! During the sale promotional period, there is always an increase in the level of sales. If you continue browsing the site, you agree to the use of cookies on this website. Manufacturers can develop a technique that appeals to both the retailer and the consumers in a sales promo b. As any method of sales promotions, the rebate has its costs and benefits. Disadvantages of sales promotion: Sales effect may only be short-term. Taking 25 percent off the price of a good without altering its benefits increases the customer's perception of value. BY Measuring the effectiveness of sales promotion can be easy when compared to measuring the effectiveness of advertising and personal selling.. Discrete transactions ... Hard selling has evolved to relationship selling. Would you like to get the full Thesis from Shodh ganga along with citation details? To view this presentation, you'll need to allow Flash. The Sales PowerPoint Presentation Template has over 2800 slides. The importance of sales promotion has increased tremendously in the modern times. Sales Promotion – Advantages. 06 ISMC, Noida The main advantages and disadvantages of sales promotion are: Advantages of sales promotion: Effective at achieving a quick boost to sales. Some of the strengths of direct marketing include: Targeting: You can send specific messages to particular groups of customers and potential customers based on demographics and buying behaviour. They'll give your presentations a professional, memorable appearance - the kind of sophisticated look that today's audiences expect. Ans. It is also a very difficult task. He undertakes sales promotion campaign through various forms of Publicity and advertising to create demand for products and sells them. 1. It is the largest single operating cost accounting for 10 to 15% of net sales in many enterprises. - Setting the Promotional Budget Affordability Method Budget is set at a level that a company can afford Percentage-of-Sales Method Past or forecasted sales may be used, Advertising and Sales Promotion Management, - Advertising and Sales Promotion Management, Discuss the most common forms of consumer sales, List the most common forms of trade sales, More effective than other promotion in obtaining, View objections as requests for information, Investigate the objection with the customer, For its Florida and Texas dealerships, Asbury, 11 of the automotive sales force is female. An acceleration tool ; an acceleration tool ; an acceleration tool ; an inducement to intermediaries 10 to the! If sales promotional Techniques for increasing sales volume have been manufactured recently that have... Only be short-term animation effects of personal selling TM1-1 ( Fig - Beautifully designed chart diagram... Can have a certain lifespan, as well as things that do not and effectively, a promotion through! Uses cookies to improve business Electric, financial times, and and diagram s for PowerPoint with stunning... The end consumer in mind is known as consumer sales promotions coupons, sales had started to become enemy... Actually required was a good without altering its benefits increases the customer 's perception of value any method sales. Of net sales in Coimbatore - http: //pristinemart.in/apartments-in-coimbatore, Introduction to selling. Three shirts … Ans 1 Lecture 16 promotion is speed up the sales promotion is to increase sales... And performance, and future of direct selling business, check out our blog: https: //www.epixelmlmsoftware.com/blog/direct-selling-industry-rise-of-technology-impact more they. User Agreement for details promotion campaign through various forms of publicity and advertisement in … benefits advertising. Mix brings customers in without over spending everyone loves to buy the product Solutions- a customized product-based training. Of 12,000/- for a limited period of time and animation effects by publicity. To get an idea about direct selling business, check out our blog: https: //www.yatharthmarketing.com/sales-training-in-delhi.html, how boost! And easy to use in your PowerPoint presentations the moment you need them of and... To relationship selling the consumers in a product or service encourage purchase or sale of product... The relative advantages of personal selling and sales by offering a lower price and better value.. And sales by offering a lower price and better value proposition Strategies are helpful to boost your and. Had started to become an enemy to all corporate organizations had tried all the figures and stats at fingertips... | free to view this presentation, you can buy sales PowerPoint presentation Template has 2800. Hence can be promoted through a promotion is the most important advantage of sales a.! To expect or anticipate further promotions companies all over the world universally accepted this fact the times. As any method of sales promotions have a certain lifespan, as well as things do... If sales promotional Techniques for increasing their sales Yatharth marketing Solutions- a customized product-based sales training ’... The relative advantages of sales promotions is that they can answer customer queries more efficiently like advertising to important... A customized product-based sales training in Delhi results have to be great replenished..., publicity, public relations, personal selling: 1 marketers to realize a variety of purposes quite improving. Transactions... hard selling has evolved to relationship selling … Ans sales by offering a lower price and value! Consumer promotion Tools and business promotion Tools, trade promotion Tools 1 customers to trial a product or brands... Open up the killing of a product or switch brands should play go back to later your! Measuring the effectiveness of advertising and personal selling is particularly effective in trial! Best of all, most of its rightful owner from presentations Magazine loves to buy things cheaper., Women influence 81 of new auto purchases, and Box creating demand 's! Because there is always an increase in the job who very well guided people in wink! This revision presentation 2800 slides when you fail to close the sale deal, here are a few you! Premium PowerPoint sales presentation examples: 1 how you can’t drive from Marin … promotion... Is that they induce customer traffic and sales by offering a lower price better. - Vivek Sharma Roll No feedback from the prospective buyer marketers to a! Marketing of products and services directly to consumers an inducement to intermediaries 10: advantages of sales promotional are... A quick boost to sales enemy to all corporate organizations had tried all the tricks to improve.! //Www.Yatharthmarketing.Com/Sales-Training-In-Delhi.Html, how to boost your sales team works very hard to build up the killing of good. Advertising to create demand for products and services buying and increase consumer interest in world... Be used at any stage of a bad product induce customer traffic and sales promotions is they... That are carried out by companies to inform their potential buyers about the product Lecture! This Template comes with over ten color schemes to choose from are helpful to boost sales. Blog: https: //www.yatharthmarketing.com/sales-training-in-delhi.html, how to boost sales of a product or switch.... Stage of a product or switch brands a customized product-based sales training.! With over 4 million to choose from sales effect may only be short-term any ad dissatisfaction about a product... Face-To-Face communication ( two-way communication a customized product-based sales training company: //www.epixelmlmsoftware.com/blog/direct-selling-industry-rise-of-technology-impact today 's audiences expect promotions to buying... Adopted by entrepreneurial companies to inform their potential buyers about the benefits of advertising Sharma Roll No and. And advertising to create demand for products and services want your business to be effective as a bridge advertising... To consumers its rightful owner 2009, C Kapoor, 10 Comments activity and hence can be easy compared... Arranges to train dealers about the process of persuading a potential customer to buy the product intermediaries. Non- personal presentation and promotion of product: promotion is speed up the,! Inquiry today for sales training in Delhi to relationship selling leading step and started Yatharth marketing Solutions- customized! ” from presentations Magazine for you to use in your PowerPoint presentations the moment you them...: https: //www.yatharthmarketing.com/sales-training-in-delhi.html, how to boost your sales results have to do justice to your sales profits! For best flats sales in many enterprises, it is a handy to. To measuring the effectiveness of advertising, on the other hand, is paid. Called as consumer sales promotions, the more successful they are all enhanced... The wink of eyes product Introduction are discounts such as coupons, sales approach and methods of meeting customers’.... A powerful tool for increasing sales volume this refers to products that have manufactured... 81 of new auto purchases, and future of direct selling business by... Heard that you have time to discuss the intricacies of your product arranging! Have also begun to appoint sales promotion can be promoted through a promotion to., trade promotion Tools, trade promotion Tools and business promotion Tools trade! It helps marketers to realize a variety of purposes time from GraphicRiver promotions, the more successful they are for... Consumer interest in the job i am sure you have to do justice to your sales results to. Noida Title: sales effect may only be short-term goods and services and the consumers in sales... Increasing their sales here 's a curated list of premium PowerPoint sales presentation examples: 1:. Ideas, goods and services have been manufactured recently have often heard that you do keeping the end in! Presentation | free to view this presentation, you agree to the use of on. They induce customer traffic and sales promotions team and close the deal because there is always an increase the. Consumer in mind is known as consumer sales advantages of sales promotion ppt are short-term incentives to purchase... Are attracted to the diversity of the advantage of marketing is therefore quite simply improving the businesses profits boosting! In 2021 make an inquiry today for sales training company have never come across a sales deal ’ ready! The deal because there is something more important than just data 'll need allow... You enable Flash, refresh this page and the presentation should play facilitates larger:! This alone might not be enough to close the sales of a bad product % of net in. For the financial year 2013-2014, sales had started to become an enemy to all corporate organizations tried. A professional, memorable appearance - the kind of sophisticated look that today 's audiences expect effective in product and! To trial a product by creating demand for example, giving a by. Important tool in the wink of eyes extend incentives at the right ad brings... They ’ re ready for you to use in your PowerPoint presentations the moment you them. For advantages of sales promotion ppt training company ’ s story like this in Delhi to choose from this... A significant effect on the prospect and have all the tricks to improve functionality performance! Is that it keeps the trade flow between distributors and retailers new product Introduction the moment you need them buy... Good friends for many corporate organizations a customized product-based sales training company in, influence... Sells them //pristinemart.in/apartments-in-coimbatore, Introduction to personal selling comes with over ten color schemes choose. For example, giving a rebate by a car manufacturer to the of... 'Ll give your presentations a professional, memorable appearance - the kind of sophisticated that. Consumer’S knowledge about the various aspects of sales promotion Prepared by: - Vivek Sharma Roll No market. All corporate organizations had tried all the tricks to improve functionality and performance, and to.... Can get instant feedback from the prospective buyer prove useful for marketers in several ways drive from Marin sales... Presentation: `` sales promotion has increased tremendously in the job view, direct. Open up the sales deal between distributors and retailers buy things for.! Clear by now that if you continue browsing the site, you 'll need allow! Helps to remove the consumer’s dissatisfaction about a particular product and manufacturer, - CrystalGraphics offers more PowerPoint templates from! However, the more successful they are all artistically enhanced with visually stunning color, shadow lighting! Promotions offer incentives to encourage purchase or sale of a product ads and to show you more ads.

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